WWE and Mattel collaborated this year in a friendly competition to create our own Rey Rumbler Toys. This has been a yearly tradition at Mattel as each artist in the creative staff has been able to freely create their own version of the new up and coming toys, last years toy was Batman for example. WWE and Mattel started producing a line of wrestling toys and merchandise this year. In good grace Mattel offered us at WWE creative the opportunity to join in on the fun. WWE creative welcomed the offer with great enthusiasm. The final Toys were displayed at the Pay-Per-Views events for everyone to enjoy.