Wine Enthusiast approached me regarding an icon to represent their new Producer / Importer arrangement with overseas vineyards. The Creative Director Marco Turelli was looking for something that would portray a globally connected business feel to wineries internationally. We began with the simple idea of having two hands shaking making a connection, then moved on to shields or crests and finally a more appropriate mark which represented the brand more appropriately.
Wine Enthusiast Logos
Wine Enthusiast branding